Google Brings Accelerated Mobile Pages To AMP Up your Content

No Comments

What is Google Accelerated Mobile Pages

Google Accelerated Mobile Pages, or Google AMP, is one of Google’s newest projects aimed at speeding up mobile content.  The AMP project is open-source so expect it to really grow as more developers adapt to the technology and enhance its core coding.

The project’s aim is to deliver instant content to mobile users that are often subject to clunky speed and lag while trying to surf conventional mobile sites.

Continue Reading

Why You Need a Faster Website and How To Optimize Speed

No Comments

Whether or not speed is a Google ranking indicator is irrelevant.  What does matter is in today’s on demand culture, visitors/customers will not wait for your website to load.  Your websites sluggishness could not only be losing you traffic, but profit as well.  Here are the facts.

Slow Websites Lead to:

  • Increased Bounce Rate – By the time 3 seconds has passed, 40% of your potential visitors will abandon your site and most likely head straight to a competitor.
  • Loss of Sales – a 1 second delay on your page load can decrease conversion rates by 7%.
  • Loss of Future Sales – Online shoppers dissatisfied with the speed of an eCommerce store are 79% less likely to return for future purchases.
Continue Reading