SEO is all about following technical guidelines and best practices. If you want to succeed in your online marketing efforts, SEO should be a big part of your plan. SEO doesn’t have to be confusing. Once you know a few best practices for various elements of SEO, your digital marketing game will be sure to improve.
SEO Basics | Titles and Description Tags
Content aside, title and description tags are one of the most over looked and under utilized SEO techniques I have seen. They can also be one of your most powerful allies in dominating in web search.
Case in point, I was working on a SEO project for a small business website. The website itself was nice and clean. They were an established business that had been around before the Internet so their website already had authority and some great links pointing to it. Their biggest problem however was their titles and descriptions.