A SEO Blog By TJ Liebgott
For today’s SEO throwback thursday we will be looking at Google Pagerank. It was a way to determine your sites importance, used in SERP rankings and a great way to see how your marketing efforts where resulting in your websites success.
Pagerank was a simple number between 0-10 that showed the importance of a website or page based on the Pagerank of sites linking to theirs. Google updated it about 4 or so times a year, up until Novemeber, 2013 when it was discontinued.
Remember Keyword stuffing through cloaking?
This technique was used over a decade ago when Search Engines where a little less sophisticated. Back in the late 90’s, early 2000’s, getting to page 1 in a search engine didn’t have the same amount of ranking indicators they currently have. They relied mostly on 2 things. Links and keywords.
Back in 1999, the Internet was a very different place. Odd’s are you were on dial-up (hopefully with a 56kbps modem), using netscape as your browser and having debates over if Webcrawler or AltaVista was a better search engine. Google at the time was just a year old. Only the most tech savvy of businesses and people had a web presence and the most searched term was a young singer by the name of Britney Spears.
Search Engines were pretty bare bones at the time and heavily relied on websites dictating what the content was about. Early Internet marketers took advantage of this and turned it into what is called “The Britney Spears Effect”.