Whether or not speed is a Google ranking indicator is irrelevant.  What does matter is in today’s on demand culture, visitors/customers will not wait for your website to load.  Your websites sluggishness could not only be losing you traffic, but profit as well.  Here are the facts.

Slow Websites Lead to:

• Increased Bounce Rate – By the time 3 seconds has passed, 40% of your potential visitors will abandon your site and most likely head straight to a competitor.
• Loss of Sales – a 1 second delay on your page load can decrease conversion rates by 7%.
• Loss of Future Sales – Online shoppers dissatisfied with the speed of an eCommerce store are 79% less likely to return for future purchases.