A SEO Blog By TJ Liebgott
For today’s SEO throwback thursday we will be looking at Google Pagerank. It was a way to determine your sites importance, used in SERP rankings and a great way to see how your marketing efforts where resulting in your websites success.
Pagerank was a simple number between 0-10 that showed the importance of a website or page based on the Pagerank of sites linking to theirs. Google updated it about 4 or so times a year, up until Novemeber, 2013 when it was discontinued.
Some people still think a link is a link, is a link and that any backlink pointing to your website is of the same value. Nothing could be further from the truth. Google has complied extensive data about all websites on the web. This data creates a link profile and based on that, weighs a certain amount of power on the link itself. So what does that mean?
In the early days of Google when they still had Pagerank links were more universal. If a site with a Pagerank of 6 linked to you, it had the same power for your site as it would with any other regardless of topic or niche.
Now with new algorithms and a better understanding of the web, Google has weighted these links with new metrics. Although all Google algorithms are highly secretive, other SEO companies have tried to replicate them using metrics that they call Page Authority or Trust Authority, etc.
So you’ve built a new website or you have an already established site and you want to drive more traffic to it. Easier said than done. Whether it’s a personal blog or your business page, there are a few SEO tools that can help guarantee your success in online marketing. The web is full of them, but let’s take a look at the very best SEO tools that will take your website to the next level.