Back in 1999, the Internet was a very different place.  Odd’s are you were on dial-up (hopefully with a 56kbps modem), using netscape as your browser and having debates over if Webcrawler or AltaVista was a better search engine.  Google at the time was just a year old.  Only the most tech savvy of businesses and people had a web presence and the most searched term was a young singer by the name of Britney Spears.

Search Engines were pretty bare bones at the time and heavily relied on websites dictating what the content was about.  Early Internet marketers took advantage of this and turned it into what is called “The Britney Spears Effect”.