What is Low Hanging Fruit?

Low hanging fruit consists of keywords that you are already ranking for, but that aren’t necessarily your primary keywords. Essentially, these are keywords that are easy pickings in regards to SERPS, meaning they can be obtained easily with little effort.

How To Find Low Hanging Fruit Opportunities

In order to find low hanging fruit for your site, first login to your Google Webmaster Tools and navigate to your site’s Search Analytics.  Make sure you have Clicks, Impressions and Position checked.  Then click on the position tab twice (on the right hand side above all your queries).  This will order your queries by highest SERP ranking.