Can we finally get rid of the www?
My day job is in corporate advertising doing television and radio ads. When working on a 30 second ad, a lot of the time the copy is too long and you need to make cuts and edits. In the mid 2000’s whenever we worked on an advertisement that had a website in it and needed to make such cuts, I would always suggest dropping the HTTP from the commercial to save some time. Unfortunately most of the time there would be an older client that didn’t quite understand the Internet and would want to keep the HTTP thinking no one would understand it was a website without it.
Of course now in 2016 people have long lost and forgotten the HTTP prefix. When was the last time you heard it or typed it in yourself?