Can We Stop Using WWW in URLs?

Can we finally get rid of the www?

My day job is in corporate advertising doing television and radio ads.  When working on a 30 second ad, a lot of the time the copy is too long and you need to make cuts and edits.  In the mid 2000’s whenever we worked on an advertisement that had a website in it and needed to make such cuts, I would always suggest dropping the HTTP from the commercial to save some time.  Unfortunately most of the time there would be an older client that didn’t quite understand the Internet and would want to keep the HTTP thinking no one would understand it was a website without it.

Of course now in 2016 people have long lost and forgotten the HTTP prefix.  When was the last time you heard it or typed it in yourself?

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The Importance of 301 Redirects

301 redirects can be a beautiful thing.  A 301 redirect basically tell’s Google or any other search engine that a page has permanently moved.  It’s a digital change of address form.

There are a few reasons to use a 301 redirect and many benefits in using one.  You can easily set them up either through a WordPress plug-in or through your htaccess file.  Let’s take a look at some practical applications of when, why and how to use them.

Site Redesign

The Internet is constantly evolving and so should your website.  Maybe you moved from Joomla to WordPress or went from creating url’s like www.example.com/article.html to a more streamlined and current url like example.com/article/

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