Always Lead With Your Best Foot Forward

Start your content with getting directly to the point.  (See what I did there? No intro.)

No one wants to read through 3 paragraphs of text to find the information they came to your site for.  That’s why Google snippets work so well.  A user needs information, Googles it and get’s direct feedback to their query.  If you are writing intros about your subject and lot’s of flowery text, stop doing so immediately.  Visitors that have to scan to hard through your content in order to retrieve the information they need will quickly leave your site for a competitor.  There is nothing worse than skimming through an article to find the information you want/need at the very end.