I’ve seen it a thousand times in this industry.  A job posting on a client that states “I want to be on page 1 of Google”.

Don’t we all!

The problem they don’t realize is what that takes.  If your content sucks (which most likely it does) all the SEO and SEM’s in the world wouldn’t be able to bring that website to page 1 in Google.

What the client doesn’t realize is that it’s THEIR CONTENT that’s usually holding them back.  Not your SEO talents.  The average person doesn’t need or want yet another website on Air Conditioning.  Unless you have something that set’s you apart from the pack, SEO might help you a little, but will rarely result in page 1 without the content to back it up.