A SEO Blog By TJ Liebgott
SEO is all about following technical guidelines and best practices. If you want to succeed in your online marketing efforts, SEO should be a big part of your plan. SEO doesn’t have to be confusing. Once you know a few best practices for various elements of SEO, your digital marketing game will be sure to improve.
Web directories have been dead for quite sometime. This used to rule the Internet back in the early 2000’s but have since grown out of favor with Google and the other search engines so there is really no point in submitting to them right? Wrong. Let me explain why web directories can still be a part of your SEO plan.
Low hanging fruit consists of keywords that you are already ranking for, but that aren’t necessarily your primary keywords. Essentially, these are keywords that are easy pickings in regards to SERPS, meaning they can be obtained easily with little effort.
In order to find low hanging fruit for your site, first login to your Google Webmaster Tools and navigate to your site’s Search Analytics. Make sure you have Clicks, Impressions and Position checked. Then click on the position tab twice (on the right hand side above all your queries). This will order your queries by highest SERP ranking.
Some people still think a link is a link, is a link and that any backlink pointing to your website is of the same value. Nothing could be further from the truth. Google has complied extensive data about all websites on the web. This data creates a link profile and based on that, weighs a certain amount of power on the link itself. So what does that mean?
In the early days of Google when they still had Pagerank links were more universal. If a site with a Pagerank of 6 linked to you, it had the same power for your site as it would with any other regardless of topic or niche.
Now with new algorithms and a better understanding of the web, Google has weighted these links with new metrics. Although all Google algorithms are highly secretive, other SEO companies have tried to replicate them using metrics that they call Page Authority or Trust Authority, etc.
You have a shiny new website and maybe you’re getting some organic search traffic, but are looking for other ways to attract visitors. Of course you should be looking at social media to improve your presence, but you don’t know too much about it or perhaps you have limited time, resources or money to spend in social and don’t know where to devote your attention. Let’s take a look at some of the most popular social sites and how each one can help you.
Whether or not speed is a Google ranking indicator is irrelevant. What does matter is in today’s on demand culture, visitors/customers will not wait for your website to load. Your websites sluggishness could not only be losing you traffic, but profit as well. Here are the facts.
Content aside, title and description tags are one of the most over looked and under utilized SEO techniques I have seen. They can also be one of your most powerful allies in dominating in web search.
Case in point, I was working on a SEO project for a small business website. The website itself was nice and clean. They were an established business that had been around before the Internet so their website already had authority and some great links pointing to it. Their biggest problem however was their titles and descriptions.
So you’ve built a new website or you have an already established site and you want to drive more traffic to it. Easier said than done. Whether it’s a personal blog or your business page, there are a few SEO tools that can help guarantee your success in online marketing. The web is full of them, but let’s take a look at the very best SEO tools that will take your website to the next level.