SEO Best Practices and Guidelines

SEO Guidelines

SEO is all about following technical guidelines and best practices.  If you want to succeed in your online marketing efforts, SEO should be a big part of your plan.  SEO doesn’t have to be confusing.  Once you know a few best practices for various elements of SEO, your digital marketing game will be sure to improve.

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Podcast: Basic SEO Techniques To Improve Traffic To Your Website or Blog

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SEO doesn’t have to be hard.  There are some easy and basic tips that anyone can implement that can do wonders for your website.  So if you run a blog or a website and are looking to get an extra jump on your competition, but don’t know a whole lot about SEO or coding, here are a few things you can do.

These basic SEO tips are aimed towards those running a website or blog with WordPress.  Not the free blogging version on wordpress.com, but the WordPress CMS that you install onto your own server.

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TBT Google Pagerank

For today’s SEO throwback thursday we will be looking at Google Pagerank. It was a way to determine your sites importance, used in SERP rankings and a great way to see how your marketing efforts where resulting in your websites success.

Pagerank was a simple number between 0-10 that showed the importance of a website or page based on the Pagerank of sites linking to theirs. Google updated it about 4 or so times a year, up until Novemeber, 2013 when it was discontinued.

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10 Funny SEO Memes and Jokes

It’s hump day and I thought what better way to get through the week then with some laughs.  Here is a collection of 10 funny SEO memes that I created that the Search Engine Optimization community might find humorous.  So sit back, relax and enjoy these SEO memes.

link spam seo joke
Is this link spam? Cause it smells like F%#ing link spam.
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The Future of Voice Search And Its Effect on SEO and Marketing

Today launched the first day of Search Marketing Expo in Silicon Valley and one of the early topics of discussion was Voice Search with Google Engineering Director Behshad Behzadi.  We know that mobile search is on the rise and more and more of those searches are being done through voice recognition than conventional keyboards each day, but does that matter to SEO specialists and Digital Marketers or is it just something for Google to worry about?

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Submitting To Niche Directories As Part of Your SEO Plan

Web directories have been dead for quite sometime.  This used to rule the Internet back in the early 2000’s but have since grown out of favor with Google and the other search engines so there is really no point in submitting to them right?  Wrong.  Let me explain why web directories can still be a part of your SEO plan.

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Can We Stop Using WWW in URLs?

Can we finally get rid of the www?

My day job is in corporate advertising doing television and radio ads.  When working on a 30 second ad, a lot of the time the copy is too long and you need to make cuts and edits.  In the mid 2000’s whenever we worked on an advertisement that had a website in it and needed to make such cuts, I would always suggest dropping the HTTP from the commercial to save some time.  Unfortunately most of the time there would be an older client that didn’t quite understand the Internet and would want to keep the HTTP thinking no one would understand it was a website without it.

Of course now in 2016 people have long lost and forgotten the HTTP prefix.  When was the last time you heard it or typed it in yourself?

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TBT Keyword Stuffing and Cloaking

Remember Keyword stuffing through cloaking?

This technique was used over a decade ago when Search Engines where a little less sophisticated.  Back in the late 90’s, early 2000’s, getting to page 1 in a search engine didn’t have the same amount of ranking indicators they currently have.  They relied mostly on 2 things.  Links and keywords.

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